What does the market need to understand?
Market context, starting point, target perception and sensitive points are clarified first.
Services / Working method
A strategic line before tactics.
JPE Consulting takes mandates from a strategic line through execution.
Which position can be defended?
Positioning, messages, spokesperson roles and formats are built from evidence and objective.
What are the editorial opportunities
Press outreach, briefings, texts, expert commentary and follow-up work together.
How to move on
Feedback, relationships and next opportunities feed back into the mandate.
01
Positioning and message architecture
JPE Consulting defines role, messages, topic strategy and decision criteria. This provides the framework for briefings for media relations, editorial content and prioritisation.
- Positioning and strategic line
- Topic strategy and messaging
- Topic and media roadmap
- Assessment of market, press and stakeholder dynamics
- Strategic sounding-board work with leadership and experts
02
Financial media relations and expert positioning
JPE Consulting prepares topics for editorial engagement: angles, spokesperson briefing, media outreach, follow-up and relationship building.
- Media strategy for business, financial and specialized outlets
- Pitches, background briefings and expert commentary
- Positioning of spokespeople and subject-matter-experts
- Sensitive enquiries
- Ongoing development of editorial opportunities
03
Editorial work and documentation
JPE Consulting turns expert knowledge into op-eds, commentaries, market responses, background papers and ghostwriting and structured reporting.
- op-eds, commentaries and statements
- Background texts and Q&A formats
- Ghostwriting and long-form editorial formats
- Quarterly and mandate reporting
- Evaluation of feedback, topic development and next steps
04
European mandate coordination and sensitive issues
JPE Consulting directs international and multilingual mandates that require editorial judgement, crossborder coordination and discreet assessment of sensitive issues.
- DACH positioning for international companies
- Coordination across German, English, French and Italian working environments
- International press trips, media days and relationship building formats
- Workshops for experts, consultants and decentralised teams
- Discreet assessment of press, regulatory, expert and stakeholder issues
05
Generative AI, workflows and change communication
JPE Consulting helps implementing generative AI workflows in teams: research, topic preparation, quality assurance, adoption and day-to-day workflows.
- Recurring communications tasks where AI can add genuine value
- AI-supported research, documentation and follow-up processes
- briefing, approval and escalation frameworks with clear human oversight
- Change communication, workload relief and quality standards
- Practical implementation without tool hype or unrealistic automation promises
Strategic line
Clarity before channel choice.
Before recommending a format or channel, JPE Consulting clarifies the role, editorial opportunity and message.